Paradox Customs
Identity

Paradox customs branding development gradient

Design Brief

Main Requirements from the client was to make sure this related to technology without feeling like it will reference dated hardware, Use the letters "PC", and to utilize a specific blue.

Made From Scraps

The Motherboard and Cooling System are backbone components for any computer so I based my core concept around these parts.

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DISCOVERING THE FORM

Rough Drafts

Airflow Concept

When visualizing a PCs Airflow it can create a letter P. Due to wanting to see the letter C as well, this concept was bookmarked for future revisit.

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Motion Concept

This uses the fan blades negative space as a way to form the round portion of the P. Even with cut outs in the P the C felt forced.

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Fan Body Concept

While Exploring Fan concepts I found that high end desktop fans are reinforced with a back support. Tracing it revealed a P shape as well but also felt like google chrome a bit.

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Fused Concept

This loose concept started to take shape. When testing the logo on the computers liquid coolers display I found too much visual tention putting a square inside a cirlce than putting a circle inside a square display.

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[interface] image of game elements on a laptop